Hybrid Athlete Club
Hybrid Athlete Club needed a reliable way to generate qualified leads for their Hyrox coaching programs while still delivering a high standard of service to existing clients.
The client problem
- Social media posts, which were time consuming and not a natural strength.
- Manual DM outreach that felt inefficient and difficult to scale.
- Facebook ads that were expensive and attracted a large number of irrelevant leads.
Many enquiries were not from Hyrox athletes, had no interest in Hyrox or were not aligned with Hybrid's data driven coaching approach. The business wanted to grow but had limited resources. They needed a lead generation and nurturing system that could run consistently in the background without adding more workload.
What we found in discovery
Three clear needs emerged:
Prospective clients needed value upfront so they could understand Hybrid's unique approach.
Lead quality needed to improve by filtering out non relevant and non Hyrox enquiries automatically.
Hybrid needed a curated pool of prospects that could be nurtured long term with helpful training content, client success stories and targeted offers.
To unlock this, we needed a solution that demonstrated expertise, collected the right information and nurtured leads at scale without additional manual effort.
Automations provided
1. Lead Generation Tool: The Hyrox Race Calculator
Built a personalised race planning tool that gives Hyrox athletes a tailored race strategy and projected finish time.
Provided optional email submission to access and save results. Despite being optional, 40 percent of users chose to provide their email.
Automatically added users who provided their email to a segmented nurturing journey based on event type, target time and areas they wanted the most help with.
2. Lead Nurturing Automation: 60 Day Email Flow
Created a 60 day automated sequence using Hybrid's existing blogs, YouTube content and long form educational posts.
Delivered tailored messages that matched each user's race goals, weaknesses and race timeline.
Ensured consistent touch points at scale without Hybrid needing to manually create or send content.
Built a system that works continuously and does not rely on daily social media output.
Outcomes
Performance of the Hyrox Race Calculator
- 10,000 monthly organic visitors on average.
- 40 percent of users provided their email, even though it was not mandatory.
Performance of the 60 Day Email Flow
- 29.6 percent average open rate across the full sequence.
- 98.8 percent of leads completed all 60 days of emails.
- Only 1.2 percent unsubscribed despite receiving daily emails for two months.
- Average conversion point at day 14, showing the importance of consistent, high value nurture.
Business Impact
- Approximately 180 hours saved in content creation.
- Ongoing time saved by relying on organic traffic rather than constant posting.
- More than 30,000 engaged email leads built to date.
- A predictable, automated acquisition engine that supports growth while Hybrid focus on coaching.
