Velvis
Velvis Cars is a small, fast moving team operating in a highly competitive used car market. Their buyers were spending hours each day reviewing up to 500 auction listings, checking every vehicle against specific purchasing criteria, cross referencing details across multiple platforms and manually assessing commercial viability.
The client problem
What we found in discovery
Key insights included:
The team relied on several different websites and platforms to validate the details of each vehicle. This created unnecessary friction and wasted time.
Purchasing rules were not formally documented. The process depended on the experience, memory and intuition of a small group of buyers, which increased the risk of missed opportunities and inconsistent decisions.
Subconscious bias was influencing buying patterns, leading to certain vehicle types being overlooked even when they met ideal purchasing criteria.
There were recurring inaccuracies in auction listings that could be flagged automatically. Identifying these errors early represented a significant commercial opportunity since other buyers would not have this insight.
These findings highlighted the need for a standardised, automated and market responsive buying system.
Services provided
1. Standardised Purchasing Rules
Analysed historic buying data to identify consistent patterns and decision drivers.
Documented a clear set of purchasing criteria to assess every auction listing objectively and consistently.
2. Automated Listing Assessment
Built an automated process that evaluates each listing against Velvis' purchasing rules.
Added accuracy and validity checks to highlight inconsistencies or incorrect listing data.
3. Weighted Purchasing Algorithm
Created a bespoke algorithm that blends Velvis' preferences, commercial criteria and historical performance.
Enabled ongoing adjustments so the system adapts as the market evolves.
4. Daily Ranked Shortlist Delivery
Automated a daily shortlist of the top 50 cars.
Ranked by strength of match against the algorithm, ensuring only the highest scoring opportunities reached the team.
Outcomes
- At least 70 hours of manual sifting work saved every month
- The automated process has delivered a 40% increase in vehicles purchased
- Increased business revenues by 22% in the first 3 months
- Added £250,000 to the bottom line